PCA 2023: Luciano Cigars (Audio)

Luciano Cigars is a company that has undergone some significant changes. Last year, the company was known as ACE Prime, but since then has taken on the name of its CEO and blender, Luciano Meirelles. As a part of that rebranding, the company has also made significant changes, setting up a new factory in Estelí, Nicaragua, its own distribution and fulfillment center in Florida, and establishing its own sales force. Along the way, the company has still focused on product innovation. At the 2023 Premium Cigar Association (PCA) Trade Show, plenty of new products were showcased. One of the most exciting things about Luciano Cigars is it has established a network of partners and collaborators that are a part of its business model. This has allowed these partners and collaborators to leverage the production capabilities at the Luciano Cigars factory and the sales and distribution the company has established. This model reminded me quite a bit of what C.L.E. Cigar Company had done with the Fabricas Unidas model - serving as an "incubator" for its partners and collaborators. Now it's fascinating to see it happening again in the cigar industry.

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